Built like it has to last

The digital side of your business, engineered properly.

a quote system for a granite cutter

I build the website, wire up the card payments, set up the business email and keep the whole thing running afterwards. One person, a written scope, and a fixed price before anything starts.

Estimate your project See the work

Most projects: R5,000 – R15,000
Typical build: 2–3 weeks
Quote turnaround: 2 working days
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Five things I do

Tap any line to see what is actually included. Scope, revision limits and exclusions all go in writing before work starts.

Landing pages through to full e-commerce, built to load fast and to be found on Google.

Mobile-first build, tested on real phones
Product catalogue, or a quote-request form where pricing depends on the job
Google Business Profile so you show up on Maps
Staging link to review before anything goes public

Software built for one business rather than bent out of an off-the-shelf tool.

Job tracking, bookings, customer portals, internal calculators
Android apps published to the Play Store under your name
Runs on infrastructure that costs almost nothing per month

The unglamorous groundwork that makes a business look established.

Domain and professional email on your own name, not a Gmail address
Google Workspace, shared drives and signatures
Card payments set up: Yoco or PayFast, online and in person
Invoicing and quoting templates you can actually use

For when the work is already happening but nobody can see it or it takes too long.

Quote and order flows that route themselves to the right person
Stock, sales or job dashboards pulled from what you already record
Joining up tools you already pay for so data stops being retyped

A site nobody maintains breaks quietly, usually the week you need it most.

Uptime monitoring, backups and security updates
Content and image changes within an agreed monthly allowance
One person to phone, who already knows how your site is built

Who is building it

Formally trained, not self-taught off a tutorial. The engineering and the business side both come from somewhere.

BSc Computer Science

The foundation: data structures, databases, networks and how software is actually put together.

Degree · completed

Postgraduate Diploma in Business Management

MANCOSA, NQF level 8. Marketing, operations and strategy, so the build serves the business case.

In progress

Certifications

list your certifications here — each one named, with the issuer and the year.

To add

Running a real business

Day job as founder and information officer at a steel importing business. I know what a quote, a deposit and a late supplier feel like from your side.

Since 2021

Estimate your project

Pick what you need and the number moves as you go. A real range off my own price list, with no form to fill in first.

What are we building

Size

Pages Products to load

Add to the build

Business email, Workspace and Google Business Profile+R1,500 Card payments wired up, online and in person+R1,200 Logo and brand basics+R1,800 I write the words for you+R1,200 Quote-request system with email alerts+R2,200

Keep it running

No care plan — handed over to youR0 Basic — uptime, backups, securityR299/m Standard — plus monthly changesR599/m Growth — plus reporting and adviceR1,250/m

Once-off project

R5,000 – R8,000

R2,500 deposit to start

Monthly after launch

An estimate, not a quote. The final number comes after a 20-minute call. Hosting, domains and any third-party plan are billed to you directly and sit outside these figures.

Work

Described honestly. What was delivered is listed; what was not, is not.

Replace with a screenshot of the Amedo home page

E-commerceYoco gatewayCard terminalGoogle WorkspaceBrand basics

Client · retail

Amedo

A full digital setup for a small retail business, from the storefront through to taking money in person and online.

Built the e-commerce website on Wix, including the product catalogue
Set up Google Business Profile and Google Workspace email
Integrated the Yoco online payment gateway and configured the physical Yoco card terminal
Produced the logo, price list and email signature
Supported the launch marketing and advertising

Stock synchronisation between Wix and Yoco was not part of this build.

Care plans

Month to month, paid in advance, cancellable on a month's notice. No lock-in contracts.

Plan	Per month	Included	Changes
Basic care	R299	Uptime monitoring, backups, security and plugin updates	—
Standard	R599	Everything in Basic, plus content and image changes	Up to 2 / month
Growth support	R1,250	Everything in Standard, plus traffic reporting and advice	Up to 5 / month
Managed	R1,500+	Priority support with an agreed response time	By agreement

How a project runs

Four stages. You know the price and the scope before stage two begins.

Call

Twenty minutes on what the business needs and what the site must do for you. No charge.

Written scope

A fixed quote, what is included, the revision limit and the launch date. A 50% deposit starts the work.

Build and review

You see it on a staging link before anyone else does, and we fix what needs fixing.

Launch and hand over

Final 50% before launch. The domain and accounts stay in your name, care plan or not.

Let's talk about the job

Send me what the business does and what you want the site to achieve. You get a scope and a fixed price back, usually within two working days.

Startline Labs is run by Tiago de Araujo, a sole proprietor on the East Rand. You deal with the person building the thing, start to finish.

WhatsAppadd your number

Emailhello@startlinelabs.com

AreaJohannesburg · remote across SA

HoursMon–Fri, same-day replies